Tri The Karoo
Tri The Karoo is a one-of-a kind triathlon located in Graaff-Reinet, that takes you through some of the most spectacular scenery in the Karoo.
We were approached to build this brand from the ground up to establish itself as one of the premier triathlon events in South Africa.
Offering a unique take on a tradition triathlon. Tri The Karoo offers athletes something different & this was noticed after its successful inaugural race in 2023.
We built on the idea and created a strong brand identity to flourish for years to come with aims of creating the ultimate go to triathlon event in South Africa.
BOLD
BRANDING
A complete rework of the branding was created focusing on a bold, sporty & timeless look and feel.
SOCIAL
MEDIA
Create a flourishing social media community allowing the event & sponsors to get the exposure they deserve.
RACE
MERCHANDISE
Create branding that will look good on merchandise for racers & spectators alike.
PROGRAMMES USED
Adobe Illustrator
Adobe Photoshop
Original Brand Concept Showcase
Photography
Explore our in-house photography of Tri The Karoo. An amazing event located in the heart of the Karoo.